An anthropological blueprint for business in the Digital Age
Do any of the following apply to your business?
- Is your business facing disruption?
- Have you woken up to the reality that past success is no indicator of future success?
- Are you uncertain as to how you move your business forward in these increasingly uncertain times?
- Do you sense that you are underutilising your people, and thus losing your best talent?
If so you will benefit from treading Biz 4.0. In particular, you will learn:
- Why we need to build businesses around our natural anthropological traits.
- Why smart businesses built assets, rather than focus solely on profit.
- How the most successful societal and business model of all time can be applied to modern day businesses thanks to new technologies.
- How businesses created in the industrial era can still thrive in the digital age.
The irony of the digital age is that it is not about technology, though IT has a role to play.
It cannot be conceptualised as ‘the industrial era amped up on tech steroids’, as implied by the much-used term, Industry 4.0. It is fundamentally about people reclaiming their humanity, and requiring the organisations they support and patronise to reshape accordingly. It also represents a return to a less certain and more dangerous world, less new town business park, more prehistoric savannah.
This book, based on the author’s Biz 4.0 digital age business model, is a strategic template for reshaping your organisation for the digital age.
This is the second in Ade McCormack’s Digital Life series of books.