Biz 4.0

Biz 4.0

An anthropological blueprint for business in the Digital Age

Do any of the following apply to your business?

  • Is your business facing disruption?
  • Have you woken up to the reality that past success is no indicator of future success?
  • Are you uncertain as to how you move your business forward in these increasingly uncertain times?
  • Do you sense that you are underutilising your people, and thus losing your best talent?

If so you will benefit from treading Biz 4.0. In particular, you will learn:

  • Why we need to build businesses around our natural anthropological traits.
  • Why smart businesses built assets, rather than focus solely on profit.
  • How the most successful societal and business model of all time can be applied to modern day businesses thanks to new technologies.
  • How businesses created in the industrial era can still thrive in the digital age.

The irony of the digital age is that it is not about technology, though IT has a role to play.

It cannot be conceptualised as ‘the industrial era amped up on tech steroids’, as implied by the much-used term, Industry 4.0. It is fundamentally about people reclaiming their humanity, and requiring the organisations they support and patronise to reshape accordingly. It also represents a return to a less certain and more dangerous world, less new town business park, more prehistoric savannah.

This book, based on the author’s Biz 4.0 digital age business model, is a strategic template for reshaping your organisation for the digital age.

This is the second in Ade McCormack’s Digital Life series of books.

Biz 4.0 Book