Discretionary Time

My sense is that the latest generation of consumers and employees have broadly concluded that traditional career paths what with their focus on greasy pole climbing are not worth pursuing.

Seeing their parents acquire the trophies of career success, eg. status cars and lavishly furnished homes does not have the same allure. Probably because mum and / or dad had little time to enjoy them and even when free appeared to be in a constant state of high alert in anticipation of another ‘out of hours’ edict from their handler / manager.

Worst of all this older generation in the main did not seem to enjoy their work. Their spark had gone out.

This wiser generation appears to have a better understanding of the relationship between time and money and appear to be opting for time.

This has implications for talent managers  – money is not the incentive it was. Discretionary time is the new currency.

And for vendors this means developing products and services that not only support personal and professional efficiency but are sufficiently intuitive so as not to have a learning curve.