Technology wasn’t always brushed chrome and beeps. The technology industry’s roots go back over two million years to when our ancestor first picked up a rock for the purposes of using it as an implement. That coincided with our realisation that augmenting technology could increase our chances of survival. Need a shelter, rock. Need a […]
These posts focus on the challenges facing the tech sector as we enter the age of disruption.
The world is changing and for many tech firms selling to the c-suite is the way to stay in play. And yet many tech players are still trying to play the old game, particularly those operating in the B2B space. Such firms are characterised by marketing ‘features’ to mid-level IT management, often with an aspiration […]