Business strategy moves from embracing the app to being built around the app.
Business strategy becomes talent rather than boardroom driven.
Employees are actively encouraged to bring their whole selves to work and not just their one-dimensional professional shell.
The implications of becoming customer-centric become apparent to enterprise leaders. The winners will be those that take the necessary action.
Even though many Chief Marketing Officers are ill-equipped to drive digital strategy, (and have very little interest in IT beyond the services provided) they may find that themselves in charge of the IT function.
The clock-speed at which new technologies disrupt the market overtakes the clock-speed at which IDC, Forrester and Gartner can arrange conferences.
The Internet of Things triggers the morphing of the white/brown box markets from a hardware purchase model to one based on service.
Dark assets become main stream. Hospital beds and supermarket trolleys for example move to the heart of digital strategy.
The automation of blue collar workers will continue. The ‘blue collarisation’ of white collar workers will accelerate.
An over-reliance on the perspectives of Gen Y will lead to significant mis-direction in respect of digital strategy.
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