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Brand Promise

Ade McCormack Wider themes ‘ademccormack’, "brand promise", "IT degrees"trust, ade-mccormack, CIOs, user-community

How many CIOs see brand promise as a key element of their professional armoury? How many IT degrees have a module on brand promise? I suspect the answer to both questions is very few.
Therein lies the problem of why the IT function often struggles to win the trust of the user community.
Am I wrong? Please comment below or catch me on Twitter @ademccormack.

Ade McCormack

Learn more about Ade.

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