CIO: A Bit Of Marketing In Your IT Group?

Chuck Hollis, prolific blogger at EMC hit on what I believe is a black spot in the vision of many CIOs.

In advising CIOs I point out that if you don't market, you don't have a brand. If you don't have a brand you don't have a value. So it's no surprise that most IT functions are consequently judged on cost.

CLICK HERE to read more.