CIO: A Bit Of Marketing In Your IT Group?
Chuck Hollis, prolific blogger at EMC hit on what I believe is a black spot in the vision of many CIOs.
In advising CIOs I point out that if you don't market, you don't have a brand. If you don't have a brand you don't have a value. So it's no surprise that most IT functions are consequently judged on cost.
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