Do you want to buy some big data?
This then gets woven into the marketing literature, which the sales team scan as they look to cultivate further random acts of selling.
Many tech sales people similarly don’t really understand why clients buy their offerings and so you end up with the ridiculous “Do you want to buy some big data?”
This is indicative of a tech firm that is not aligned with customer needs and thus looks to push whatever it thinks the customer might want based on current fashion.
Such firms need a cultural overhaul and if the sales staff in particular don’t move on from the ‘prod -order take’ model they may have to find an industry where this model still works – newspaper advertising / no win no fee accident compensation legal services come to mind.