Green is the new gold
Technology providers with a strong green
message are heading for boom time, as customers choose ethical suppliers over
less environmentally friendly competitors. Some 40% of the tech execs in a
PricewaterhouseCoopers survey said that growing demand from customers for green
products and services is creating significant market opportunities.
Wouldn’t it
be great if the hardware vendors adopted bio-fuels that in some way enhanced
their branding? So for example the iMac would be fueled by Apples? Though this
might be a bit of a branding disaster in the case of
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