HR – Brand management
Business clock speed is such that an almost daily review of market relevance is required. Consequently the marketing focus is similarly in flux.
As we enter the Trust economy, the organisation’s brand is increasingly the sum of all the brands of the individuals in the organisation.
But in my experience the Marketing and HR functions rarely speak to each other. So Marketing wants to sell c-suite services, but HR recruits and develops product order takers, because that is what we have always done.
I suggest that Marketing and HR ensure their plans are entwined. If necessary have them report into someone who will ensure this is so.