Innovation and disruption

Are you considered innovative and disruptive? Certain industries have traditionally discouraged such traits. However there are at least two reasons to develop them:

• By constantly looking to disrupt your business model, you will raise the bar on what customers expect from you and your competitors.
• When you and /or your organisation are knocked off axis by competitor disruption, you will be better placed to counter-disrupt.

A lack of innovation and disruption on your part is no different to a Samurai warrior in feudal Japan, who does not feel the need to enhance their skills in between battles.