IT Demystified – Terms – SoMoClo
Such an outcome should in the acronym creation industry (aka marketing) be considered an unfortunate mutation and so be instantly discarded. However this one has escaped from the lab and will soon be coming to a cocktail party conversation near you.
I believe it was coined by Aberdeen Group to capture the converging worlds of social media, mobile and the Cloud. And indeed these are all important.
This convergence is particularly important from an enterprise perspective. Organisations that fail to capitalise on all three and fail to integrate their strategies on all three are likely doomed to failure.
It was pointed out to me by one of the Aberdeen guys on Twitter that whilst Apple and Google built out Cloud and social media from mobile, RIM didn’t.
So whilst it is a clumsy acronym and one likely to generate the perception of affectedness in anyone willing to use it in public, it represents a very important technology triad. One that will increasingly underpin the business models of both technology and end user organisations.