IT Pad Strategy
Two trends are taking place:
- Customers are increasingly using the web as their preferred route to services / products.
- Apple's iPad doesnt look in danger of relinquishing its dominant position in the tablet marketplace.
Thus it would be wise to take a customer-experience focus and put 'the app' at the heart of one's business strategy. Thus all major business process flows originate or terminate at the app.
This presents a great opportunity for the CIO to lead/shape business strategy rather than being a victim of it.
