Multinational or global?
Ask yourself the following questions:
- Do your people repeat mistakes across different countries?
- Do your customers lament that they have to deal with different business units in different geographies, along with your different local partners?
- Are your global account managers actually global account managers or are they really the local account manager based in the same geography as the client’s headquarters?
- Do you have a seamless technology infrastructure that enables your people to share data, information, knowledge and wisdom across different geographies?
Global clients want global solutions from global players.