What would Accenture do?
First we have Accenture, one of the most agile and well managed brands in the IT sector. Then we have Tiger Woods, the face of Accenture, hovering over passport control at Heathrow contemplating what he would do next.
Tiger being the personification of Accenture's values became a problem for the IT service provider.
Given what is financially at stake for both parties, can't they both work this to their advantage?
How about an Accenture sponsored calendar of Tiger's conquests? It would certainly be a timely and much discussed corporate gift.
I was also interested in the sponsorship deal with Rolex. I can see him looking at his shiny watch and the strap line… “For when you absolutely need to know when the wife is coming back..”