Why you can’t have a CIO and a CDO
A digital stratgy that does not embrace IT strategy is likely to fail. Slick digital user experiences require orchestrated back end technology. So having the CIO and CDO as peers isn't going to work.
Options boil down to:
- Rename the CIO as IT manager and have them report into the CDO.
- The CIO steps up and claims the CDO remit as rightfully theirs.
For the CIO it's datacentre manager or digital leader.
One of these options is playiong out by default.