Marketing leader
The problem
Not all enterprise technology organisations value marketing. They may well have a marketing department, but the spend largely sits with the sales function. This is not necessarily because the organisation is myopic, but perhaps because marketing is misaligned with sales or sees its role as purely ‘top of funnel’ based.
Sales people need support at every stage of the sales cycle and they need help that is less about how great your organisation is and more about stimulating the minds of the targeted senior executives.
How can I help?
My focus is to helping organisations thrive in what is an increasingly unknowable future. I suspect that is part of your organisation’s client value proposition.
I work with professional service organisations looking to boost their c-suite relevance. Thus my support to marketing professionals ranges from message engineering through to live event keynoting. Some of my client engage me in an influencer capacity.
Click on the following service buttons to discover how I might support your mission:
I have written a few books on digital matters
