Sales leader

The problem

There has never been a more important time to forge meaningful relationships with the c-suite and their associated influencers, particularly in respect of complex enterprise sales. The problem is big ticket sales are on the decrease because the forces at play, including Covid 19, have shortened the horizons for all organisations. Tech sector sales professionals have always struggled with acquiring and retaining the attention of senior executives and today is more challenging than ever.

I have worked with thousands of tech sales people for several decades. Much of my time today is spent engaging with the c-suite. I can see that that this sales engagement disconnect continues to dampen the value that the tech sector has to offer, at a time when it is critically needed.

Here’s how I can help you address this:

Public speaking

One way to establish trust and relevance is by association. I can speak at your c-level events and thus demonstrate to your clients and prospects that you see the world from their perspective and understand the problems they face, perhaps better than they do.

I can support you in respect of intimate gatherings right through to arena-scale events. The ‘inspiring slap in the face’ they receive will help you move into uncharted transformational territory, rather than simply responding to problematic ‘request for digitalisation’ proposals.


Workshops offer a way to take the conversation to the next level. I can work with you and your experts to create valuable experiences for your c-suite contacts and in turn deepen the connection between your organisation and the key decision makers.

But such marketing approaches will come to nothing if your people are unable to run with the associated leads. I have developed a workshop for your sales professionals that will give them a framework to both acquire and retain the attention of the senior executives in your key accounts.


Your sales people are only as effective as the environment in which they operate, I can work with you to optimise your approach, processes and work conditions to ensure you harness the full cognitive capacity of your team in a manner that both they and your market will deeply value.

I can also:

  • Work with your key account teams to improve their hit rate.
  • Play an advisory role to your clients in respect of how to navigate these uncertain times, as part of your key account investment activities.
  • We wanted someone who would engage our leadership differently. Ade did this brilliantly.  Engaging, fast paced and multifaceted. Just what was needed to shake things up a little in the last session of our conference!

    Helen MacPhee
    VP Finance
  • We recently held a conference in Milan around “Digital” for our senior partners throughout the MED region (Italy, Spain and Portugal) and Ade joined us by VC as a keynote speaker. Even by VC Ade kept the audience captive with lots of note taking and it also provoked a lot of discussion after the event. One of the most compelling keynote speakers that we have had in the MED region.

    Joanne Jones
    EMEIA Markets Operations And Execution Team Leader
  • Ade understands business and IT opportunities through the lens of executives and how to present this back in a concise manner with clear takeaways.

    Robbert Kuppens
    Global CIO
    Boston Consulting Group
  • Ade spoke at an event for around 250 of our UK & Israel Technology team. Ade has a fantastic presentation style, and it was clear in the prep calls that he was able to take our overall theme of the event and link that to his presentation. I would highly recommend Ade as a motivational speaker and thought leader.

    Hannah Bertolone
    Cloud Programme Leader
  • Ade McCormack sounds a much-needed clarion call for IT to “grow up”  and become a mature business function.

    Nicholas Carr
    Former editor
    Harvard Business Review
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