The word ‘digital’ is quickly gaining the attention of C-level executives from the boardroom to the data center. For the CIO and IT to have credibility and worth within the organization and to the board, they need to prove agility and speed. This will bring their companies to become digital companies. Click here to read […]
The world is changing. As is the enterprise. Digital is moving center stage, but it appears that the IT function is not. Could it be that the CIO is so inward looking that she is unaware of the seismic transition taking place as the industrial era tectonic plates are crushed beneath the plates of progress? […]
In this new world, you need to realize that real talent is too valuable to suppress. Your people are closer to the ground. They see what is happening in the market and can meld reality with creativity to determine what is best for the customer. Click here to continue reading.
Much of my work is focused on advising service players on how to capitalise on the digital economy. Here are some guidelines for those looking to pull their business model out of the industrial era: You may have gathered from my written and speaking outputs that I believe that the digital economy is not just […]
Wider themes “Branding skills”, “digital immigrants”, “digital natives”, “Hunter Gatherer”, “tech-aware”, ”digital economy”, ”global economy”, ”new economy”, ade-mccormack, digital, Gartner, web-centric
Gartner introduced us to the concept of digital natives and digital immigrants. The former were born into a web-centric world, the latter were not. This model helps us to understand how the needs / aspirations of the younger generation might differ from their parents. But as we move deeper into the digital economy, simply being […]
Willpower is the ability to keep a focus on what is best for you (broccoli) in the face of what you want (cake). In the digital world the cost of communicating with clients approximates to zero, so the temptation is to bombard them with your sales messages (Click here to buy one). Or at least […]