Much of my work is focused on advising service players on how to capitalise on the digital economy. Here are some guidelines for those looking to pull their business model out of the industrial era: You may have gathered from my written and speaking outputs that I believe that the digital economy is not just […]
Gartner introduced us to the concept of digital natives and digital immigrants. The former were born into a web-centric world, the latter were not. This model helps us to understand how the needs / aspirations of the younger generation might differ from their parents. But as we move deeper into the digital economy, simply being […]
Willpower is the ability to keep a focus on what is best for you (broccoli) in the face of what you want (cake). In the digital world the cost of communicating with clients approximates to zero, so the temptation is to bombard them with your sales messages (Click here to buy one). Or at least […]