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‘economic survival’

Time to be productive

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Fired up - 200

Mankind from a consumer perspective has generally benefited from the Industrial era; more choice and lower prices. But from a work perspective the benefits have been less obvious. Prior to the Industrial revolution (approximately a quarter of a million years) we were paid on what we produced, eg. caught rabbit, reared cow, built cart. Then […]

Clients or relationships?

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Influence-250

Most people think of marketing as the pre-funnel opportunity creation specialists. All initiatives lead to the sales funnel. It makes a lot of sense given that businesses need sales to survive. Or does it? Certainly this model of marketing worked well in the industrial era when the name of the game was to automate where […]