This document I produced explores the role of social media in the transition from the industrial economy. Click here to access the PDF.
Wider themes ‘ademccormack’, ‘brand management’, ‘industrial economy’, ‘low maintenance’, ‘perceived benefits’, ‘Perceived Emotional Cost’, ”digital economy”, compliancy, compliant, creativity, customer, management, mastery, nightmare, performance, sales, skills, value, worker
Most sales people know that the value they deliver is proportional to the perceived benefits. In most cases a bigger price has a value dampening effect. But most importantly, the greater the perceived emotional cost the less associated value the customer will perceive. To be a successful worker in the industrial economy, you need to […]