IT functions

Hire sales people for the IT Function

Wider themes ‘The Cloud’, "AT Kearney", academic world., account managers, ade-mccormack, brand perception, cheese fondue, CIOs, Eiger, empathy, Grindelwald, influence, IT functions, IT staff, relationship with the users, selling skills, speaker, Switzerland, tech savvy, technologist, visioning, Winter CIO Summit

I recently spoke at AT Kearney’s Winter CIO Summit in Grindelwald in Switzerland. It’s a wonderful location and the calibre of delegate was high. The event was notable for a number of reasons, not least the night time sledging by the Eiger. For me this was a series of near death experiences followed by a […]

In the C-Suite: Discount King

Wider themes ade-mccormack, cheapest, cio, commodity, costs, customer experience, desirable, discount king, governance, hidden, impersonators, innovation, IT functions, it-function, luxury, measure, model, operational efficiency, organisations, premium, service, slave labour, suppliers, toxic materials, value

There are three major differentiators in respect of the customer experience, namely, cheapest (commodity), most desirable (luxury) and best value (premium). Many organisations try to pass off cheapest as best value. A quick look behind the scenes soon shows the hidden (to you) costs such as the use of toxic materials and slave labour. Pressure […]

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IT functions

Hire sales people for the IT Function

In the C-Suite: Discount King

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