IT sector

What would Accenture do?

Wider themes ‘service provider’, accenture, Heathrow, IT sector, tiger woods, values

First we have Accenture, one of the most agile and well managed brands in the IT sector. Then we have Tiger Woods, the face of Accenture, hovering over passport control at Heathrow contemplating what he would do next. Tiger being the personification of Accenture's values became a problem for the IT service provider. Given what […]

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IT sector

What would Accenture do?

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