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Digital willpower

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Broccoli-175

Willpower is the ability to keep a focus on what is best for you (broccoli) in the face of what you want (cake). In the digital world the cost of communicating with clients approximates to zero, so the temptation is to bombard them with your sales messages (Click here to buy one). Or at least […]

Clients or relationships?

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Influence-250

Most people think of marketing as the pre-funnel opportunity creation specialists. All initiatives lead to the sales funnel. It makes a lot of sense given that businesses need sales to survive. Or does it? Certainly this model of marketing worked well in the industrial era when the name of the game was to automate where […]