Attention is right up there with food, water and sleep in respect of survival. It also determines the extent to which we will live a purposeful life. As a personal project, I wanted to create a ‘unified theory’ of attention. It turned into a book. Here’s an extract: Calibration Do any of the following apply to […]
Our actions are often a consequence of where we place our attention. Increasingly our attention is hijacked in order to stimulate actions that are primarily beneficial to the hijacker. Such is life in the digital / attention economy. Your attention is a valuable resource. Companies such as Google and Amazon can monetise it. Of course, […]
The new normal dictates that we in the West will need to work harder to maintain our quality of life. Improving worker performance will be an ongoing exercise; much like athletes continually striving to improve their PB (Personal Best). And what the workers will be judged on is changing as well. Intellectual capital and relationship […]
Most sales people know that the value they deliver is proportional to the perceived benefits. In most cases a bigger price has a value dampening effect. But most importantly, the greater the perceived emotional cost the less associated value the customer will perceive. To be a successful worker in the industrial economy, you need to […]