relationships

Clients or relationships?

Wider themes ‘economic survival’, ‘highly personalised’, ‘Industrial era’, ‘next recession’, ‘relationship capital’, ‘social media’, ‘white papers’, ’influential individuals’, ade-mccormack, businesses, clients, consumers, events, initiatives, marketing, measurement, opportunity, relationship, relationships, relevance, sales, socio-economic, trust

Most people think of marketing as the pre-funnel opportunity creation specialists. All initiatives lead to the sales funnel. It makes a lot of sense given that businesses need sales to survive. Or does it? Certainly this model of marketing worked well in the industrial era when the name of the game was to automate where […]

CIO: Who loves ya baby?

Wider themes ade-mccormack, cio, LinkedIn, relationships

There are three types of CIO: Those that do not make any effort to forge relationships with anyone, including their boss. Those that see the political wisdom in forming alliances with the powerful. Those that really care about the needs of users and so engage with them at every level of the organisation. It appears […]

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relationships

Clients or relationships?

CIO: Who loves ya baby?

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