Technological innovation has ensured that today (the day you read this) is the fastest day you have ever experienced in respect of the pace of change. By the same token, it is the slowest you will likely ever face again (subject to continuing energy availability or mankind’s curiosity in respect of testing the mutually assured […]
Most people think of marketing as the pre-funnel opportunity creation specialists. All initiatives lead to the sales funnel. It makes a lot of sense given that businesses need sales to survive. Or does it? Certainly this model of marketing worked well in the industrial era when the name of the game was to automate where […]
The pointlessness of conspicuous consumption coupled with a sense of wanting the planet to be a slightly better place because one existed is leading to a large scale review of the pursuit of a career based on solely financial goals. Typically this has led to private sector workers migrating to public or voluntary sector jobs. […]
The day of the multi-day residential learning experience has come to an end from a mainstream education perspective. The market increasingly has a role to play in this as does the worker. The market is putting pressure on costs so anything that involves accommodation and travel will be unattractive. Also the opportunity cost of being […]
Hopefully people are talking about your products and services. And hopefully they are saying good things. However in a real-time joined-up market the time from dissatisfied customer to nose-diving product revenues can be very short. Thus you are encouraged to listen to what people are saying. Social media holds the key. You need to build […]