top of page

Digital transformation

  • Writer: Ade McCormack
    Ade McCormack
  • Jul 31
  • 1 min read

What is Digital transformation?

Digital transformation is the process of using digital technologies to improve or redesign an organisation's products, services, operations and business model. Its objective is not simply to digitise, or digitalise, existing processes but to create new forms of value, improve organisational performance and respond more effectively to changing customer and market needs.


Many digital transformation programmes focus primarily on implementing new technologies. Intelligent organisations recognise that technology alone rarely delivers transformation. Lasting success depends on rethinking the organisation's operating model, decision-making, culture, capabilities and ways of working. Digital technologies are therefore best viewed as enablers of organisational transformation rather than the focus of the transformation itself.

 

Looking for a deeper explanation?

 

Related resources

 


 
 
The ideas continue to evolve

Follow my thinking and receive each new perspective as it's published. Together they explore how organisations can remain viable, vital and valuable in an increasingly unknowable world.

Navigation

Challenges → Lenses → Principles → Outcomes

The ideas on this website are organised as a journey:

​

  1. The challenges leaders face

  2. The traditional organisational lenses used to address the challenges

  3. The principles that empower organisations to navigate an increasingly disrupted world

  4. The outcomes that ensure your organisation survives, thrives and matters.

bottom of page