Executive client engagement
Turning technology organisations into trusted advisors
Technology companies invest heavily in bringing together CEOs, CIOs, CHROs, CFOs and other senior leaders. Those executives are rarely looking for another technology presentation. They are looking for better ways to respond to the strategic pressures facing their organisations.
The challenge then is how do you make SaaS, cloud, edge, platform, tech debt, quantum, agentic AI and so on relevant to a senior executive.
Ade McCormack has extensive experience in supporting c-suite events globally. He can provide thought-leading content that can boost your organisation’s CxO-relevance. Whether your investment is in executive client engagement or executive prospect engagement, Ade can make your events outstanding.
Outcomes
By engaging Ade, your clients and prospects will:
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Discover that their primary issues are typically symptoms of something deeper.
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Understand how your offer provides systemic value rather than being just an operational component.
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Develop a more nuanced view of AI and how it links to other crucial elements of their business, including people and innovation.
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Acquire a fundamentally new way of perceiving their organisation.
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Enjoy the opportunity to explore strategic matters with peers.
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Leave with ideas they continue discussing long after the event.
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Associate Ade’s branding with yours, which in many cases means a boost from ‘operational detail’ to ‘strategically relevant’.
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Perceive your organisation as being number one in a uniquely useful category.
Post event experience
As you will see from Ade’s website, he can draw on a considerable collection of content assets:
These assets can be uniquely assembled into a post-event portal. This portal can include key points from the event, diagnostic tools and even co-developed content that includes your branding.
Let’s discuss your CxO engagement plans.
About Ade McCormack
Ade works with technology companies who are looking to influence senior executives.
He is a former technologist who has worked on global CxO-engagement programmes with the world’s leading tech brands. He has keynoted at regional events, eg. US, EMEA. He has also supported CxO multi-country roadshows. As an aside, he has also developed in-house global CxO programmes to empower enterprise account managers to influence senior executives.
Over the years, Ade has been engaged as an influencer with major enterprise technology players because of his extensive executive network.
As a former Financial Times columnist, FT Live contributor, advisor and executive educator at the University of Cambridge, his roles have included:
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Conference chair
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Keynoter
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Panel moderator
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Facilitator
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Dinner host
Learn more about Ade.
Sample clients
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Here are a sample of technology organisations Ade has worked with. He also works with lower profile technology firms both up and down the value chain.
Unique value
Occasionally Ade is invited to support an event after the agenda has already been established. However, he can bring to bear his deep technology, leadership and business experience to help shape a compelling event and create promotional content that resonates with the target audience.
A significant aspect of Ade’s value is his independence. However, he will look for commonality in your messaging that resonates with his own work. This way Ade can lever his wider set of assets to deepen the executive experience.