Executive influence
Earn their attention. Build their trust. Strengthen your influence
Ade helps conference organisers, marketing leaders and CxO membership groups create conversations that matter to senior executives, and strengthen the relationships that follow.
From a keynote to an ongoing executive programme, Ade works with you to turn the challenges facing your audience into compelling content, meaningful discussion and reasons to stay connected.
Make it worth their while
Getting senior leaders into the room is a significant investment. The experience needs to justify their time and advance your objectives.
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You may be:
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A conference or programme content director seeking a distinctive agenda that attracts senior delegates, challenges their thinking and gives them something worth taking back to their organisation.
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A marketing director looking to become more relevant to senior buyers, understand their priorities and build relationships around business issues.
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A CxO membership or community leader seeking to deepen participation, strengthen peer connections and give members a compelling reason to return.
The challenge is to create an experience executives value, and associate with you.
What you gain
A stronger reason to attend
Frame your event or programme around questions your audience is already wrestling with, supported by a clear promise of what they will gain.
Greater strategic relevance
Connect your organisation with the issues shaping executive decisions: growth, performance, AI, workforce change and organisational survival.
Deeper executive conversations
Create space for participants to question assumptions, share experience and explore issues that rarely receive enough attention in day-to-day business.
Stronger relationships
Give clients, prospects, delegates and members a valuable shared experience that creates a natural basis for further conversation.
Value beyond the event
Extend the experience through useful content and follow-up activity that helps participants apply what they have learned and stay engaged.
Content that connects with the executive agenda
Ade's work explores how leaders can improve today’s performance while building their organisation’s capacity to thrive tomorrow.
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We can shape your engagement around questions such as:
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Are we transforming fast enough for the changes ahead?
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How do we turn AI investment into measurable business value?
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How should we redesign work and our workforce?
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Where will growth come from when our business model is under threat?
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How do we make good decisions amid continuous disruption?
Ade's Intelligent Organisation perspective connects these challenges, giving participants a fresh way to understand their organisation and practical ideas to explore.
The emphasis, language and depth are tailored to your audience, sector and objectives.
Why work with Ade
Ade combines more than 40 years of experience spanning technology, business and leadership with experience engaging senior executive audiences internationally.
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As a former Financial Times columnist, advisor and speaker, he brings an informed external perspective and the ability to turn complex developments into questions leaders recognise and want to discuss.
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He understands that you have two responsibilities: delivering an experience your audience values and achieving a worthwhile outcome for your organisation. He helps you connect the two.
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His independence is part of that value. He identifies where your objectives and his expertise genuinely align, creating an engagement that is credible to the audience and relevant to you.
How we can work together
Understand your objectives and audience
We start with whom you want to reach, what matters to them and what you want the engagement to achieve.
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Shape the conversation
We agree the central question, participant takeaways and format. Ade can contribute early to programme development, helping sharpen the theme, session proposition and promotional content.
Deliver the experience
Ade's involvement can include:
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Keynotes that introduce a fresh perspective and set up the wider conversation.
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Conference chairing and panel moderation that connect contributions and draw out their relevance for the audience.
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Executive roundtables and dinners that encourage candid discussion and valuable peer exchange.
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Interactive workshops that help participants apply ideas to their own challenges.
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Webinars and programme series that develop a theme and sustain engagement over time.
Extend the value
Where useful, Ade can develop supporting articles, discussion summaries, diagnostic resources or a dedicated content hub. These give participants a reason to revisit the ideas and continue the conversation with you.
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You can involve Ade in a single session or in shaping a wider executive programme.
Let’s make your next executive engagement matter
Are you planning a conference, a senior buyer programme or an experience for your CxO community?
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Let’s discuss your audience, your objectives and the conversation you want to create. You do not need a finished brief, we can start with the opportunity you see.