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Assets

  • Writer: Ade McCormack
    Ade McCormack
  • Jul 30
  • 1 min read

Updated: Aug 10

What are Assets?

Assets are anything an organisation can draw upon to create value and improve its viability or vitality. They include physical, financial, human, digital and intangible resources that contribute to organisational performance.


Brand in particular is an important asset as it shapes the perception of the organisation’s ability to create value.


The Intelligent Organisation recognises the importance of treating cognition, governance and stakeholder management as assets.

 

Related resources


 
 
The ideas continue to evolve

Follow my thinking and receive each new perspective as it's published. Together they explore how organisations can remain viable, vital and valuable in an increasingly unknowable world.

Navigation

Challenges → Lenses → Principles → Outcomes

The ideas on this website are organised as a journey:

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  1. The challenges leaders face

  2. The traditional organisational lenses used to address the challenges

  3. The principles that empower organisations to navigate an increasingly disrupted world

  4. The outcomes that ensure your organisation survives, thrives and matters.

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