Business cognition
- Ade McCormack

- Jul 24
- 1 min read
What is business cognition?
Business cognition describes the organisation’s ability to sense what is happening in its environment, decide what action to take and then act in a timely manner.
It is currently popular to focus on artificial cognition (AI) to the detriment of natural cognition (people).
Cognition management is a critical characteristic of an intelligent organisation.