OODA stands for Observe–Orient–Decide–Act. It is a decision cycle developed by the US miliary for operating under uncertainty.
Intelligent organisations embrace this approach. More commonly these steps are referred to as:
Sense
Make sense
Decide
Act.
Because we believe sense making is really part of the decision-making step, our preference is for Sense – Decide – Act.
Follow my thinking and receive each new perspective as it's published. Together they explore how organisations can remain viable, vital and valuable in an increasingly unknowable world.
Challenges → Lenses → Principles → Outcomes
The ideas on this website are organised as a journey:
The challenges leaders face
The traditional organisational lenses used to address the challenges
The principles that empower organisations to navigate an increasingly disrupted world
The outcomes that ensure your organisation survives, thrives and matters.