PEST is a technique for analysing the macroenvironmental forces bearing down on an organisation. It is an acronym:
Political
Economic
Social
Technological.
Intelligent organisations look beyond Pest and even Pestle and focus on Pestilence.
Follow my thinking and receive each new perspective as it's published. Together they explore how organisations can remain viable, vital and valuable in an increasingly unknowable world.
Challenges → Lenses → Principles → Outcomes
The ideas on this website are organised as a journey:
The challenges leaders face
The traditional organisational lenses used to address the challenges
The principles that empower organisations to navigate an increasingly disrupted world
The outcomes that ensure your organisation survives, thrives and matters.