Pestilence
- Ade McCormack

- Aug 3
- 1 min read
What is Pestilence?
Pestilence is a build on Pestle, which is a build on Pest. It is a more comprehensive approach to studying the macroenvironmental forces the organisation needs to navigate. The acronym stands for:
Political
Economic
Social
Technological
Innovation
Legal
Environmental
Natural resources
Cognition
Extraterrestrial.