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Pestilence

  • Writer: Ade McCormack
    Ade McCormack
  • Aug 3
  • 1 min read

What is Pestilence?

Pestilence is a build on Pestle, which is a build on Pest. It is a more comprehensive approach to studying the macroenvironmental forces the organisation needs to navigate. The acronym stands for:


  • Political

  • Economic

  • Social

  • Technological

  • Innovation

  • Legal

  • Environmental

  • Natural resources

  • Cognition

  • Extraterrestrial.


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